Introduction
Restaurants choose FIRST Delivery to manage delivery orders and dispatch in one place, whether they use their own drivers, outside fleets, or both. Custom dispatch rules help you decide who handles each order, while branded tracking keeps customers informed. Performance insights and customer support tools give you a clearer view of what happens after an order leaves the kitchen.
The fragmented delivery problem restaurants face
When delivery orders and driver updates appear in separate places, a pizza shop may need to check multiple screens to coordinate a busy shift. When orders arrive through several channels, staff must work out who has each order, which driver is available, and whether a customer needs an update. Restaurants using both their own drivers and outside fleets also need to decide when to use each.
Separate views make it harder for a dispatcher to check an order before assigning a driver or answering a customer. FIRST Delivery calls its shared workspace the Delivery Command Center, where you can manage delivery orders and dispatch.
Centralizing orders and dispatch in one system
FIRST Delivery brings delivery orders into one view, so you can check incoming work without switching between tablets and apps. With incoming delivery orders in one view, the person handling dispatch can see which orders still need a driver.
During a pizza shop’s dinner rush, the dispatcher can review incoming orders and make assignments in the Delivery Command Center instead of piecing together updates from separate screens and conversations.
Using owned drivers, outsourced fleets, or both
FIRST Delivery lets you use your own drivers, access 30+ third-party delivery fleets, or combine both. You can assign routine orders to your drivers and use an outside fleet when they cannot cover every delivery.
For a pizza shop, a Friday rush may leave more orders ready than the drivers on shift can take promptly. An outside fleet gives you another option for overflow or a driver shortage. During a slower shift, you can rely on your own drivers. FIRST Delivery lets you make both choices within the same dispatch operation as demand changes.
Custom dispatch rules that match how you operate
FIRST Delivery’s custom dispatch rules let you choose how orders get assigned instead of treating every delivery the same. For example, you may want your own drivers to handle routine deliveries and an outside fleet to take overflow during a rush. Custom rules let you set dispatch priorities instead of asking staff to make every assignment from scratch.
Decide which assignments you want your rules to prioritize, then ask how FIRST Delivery can apply those priorities to your drivers and outside fleets. That gives staff a consistent approach to dispatch when order volume changes.
Branded tracking and customer support tools
When an outside fleet handles a delivery, your restaurant still needs to keep the customer informed. FIRST Delivery offers branded live tracking, so customers can follow their order through an experience that carries your restaurant’s name.
FIRST Delivery’s customer support tools give you a way to address delivery questions when an outside fleet handles the trip. Ask which customer messages and order details your staff can access, and how they can use those tools to follow up on a delivery issue.
Performance insights for operators
FIRST Delivery’s analytics and reporting give you one place to review delivery performance across order channels, in-house drivers, and outside fleets. That view can help you check whether delays recur during particular shifts or with particular delivery sources.
If dinner-rush deliveries are repeatedly late, review the available performance data before changing your staffing or dispatch approach. You can then consider whether your own drivers need more coverage or whether an outside fleet could take overflow.
Who FIRST Delivery fits
FIRST Delivery fits pizza shops and other restaurants that want to manage delivery orders and dispatch in one place, whether they use their own drivers, outside fleets, or both. A restaurant using either model can evaluate the platform without changing its delivery approach first.
Whatever POS you use, check how orders from your current setup would reach FIRST Delivery. During a demo, ask how onboarding works and how you would access its network of 30+ delivery fleets.
Getting started with FIRST Delivery
Visit FIRST Delivery to request a demo or ask about getting started. For a useful demo, bring a recent busy shift and explain how you covered deliveries. You can ask how dispatch would work with your current drivers, outside fleets, or both.